7 Easy Steps to Improve your Webshop Performance
Are you getting the most out of your webshop? Think again. Increase your sales in 7 easy and foolproof steps!
According to SEOTrafficLab, 80% of all eCommerce businesses eventually fail.
That is an extremely high failure rate, and it is simply because of a few reasons, that are closely linked the webshop performance and user experience.
So, how to make sure you are part of that lucky 20% who succeed in their online business/es? Keep on reading.
Webshop performance in hand with user experience is one of the most crucial aspects that influences the average time spent on a website, the customer’s journey through the sales funnel, conversion rate and sales.
Ultimately, if you want to make sales you have to make sure your website serves the goal!
So, what are the best ways to start improving your webshop performance today? Follow our 7 easy steps below!
#1 – Loading time
According to the Digital Marketing Institute in the U.S., nearly 1/2 of users shopping online are willing to wait only up to 2 seconds for an average website to load. Imagine, if it takes longer than 2 seconds for your webshop pages to load you might be losing half of potential customers and sales due to a technicality.
You don’t want to let that happen.
To upgrade your website’s loading time, you need to prioritize what is and what is not necessary on your website. I know you want to include all those large size files, but in this case, you would greatly benefit from a minimalistic approach.
#2 – Home page
After making sure you get rid of all the unnecessary large files, it is important to take a good, close look at your home page. It is the first thing your users interact with and you have to make sure that the visual appeal is just right. You might even be surprised by how important your home page design is.
Have you ever clicked away from a website based on a quick appearance judgement? That’s how crucial it is.
In life, it might be different, but online first impressions are everything. A clean design will make sure users keep engaging with your site. Remember that sometimes less is more.
#3 – CTA
A recent study done by the Digital Marketing Institute revealed that a striking 70% of small business websites lack a Call to Action (CTA) on their homepage. Now it’s the time to ask: is your website one of them?
CTA can be very important to generate conversions on your website. Perhaps people were interested to visit your website, but it does not mean they will make the next move by themselves. You cannot rely on that.
By implementing a CTA on your homepage you will guarantee yourself an increased average time spent on your website. Perhaps, even raised numbers in conversions.
#4 – Navigation and categorisation
Once you have optimized your homepage, it’s time to look at the navigation tools.
How easy is it to find the product your customer is looking for? Does it take a long time to figure out where is what? Or is everything clearly visible and understandable? Where are your navigation tools located? How are your products categorized?
All these are essentially important questions you should seek answers to right now!
It won’t take long before the webshop visitors will leave your site because of confusing categorisation or lack of proper navigation tools.
There is nothing more annoying than endless searching for the product you want. You should really invest the time and energy into finding the perfect way to navigate your users and categorise your products.
#5 – Content
This may surprise you, but most users don’t spend that much time reading your website’s content. A study done by HubSpot indicated that users spend an average only around 5.59 seconds looking at a website’s written content.
Yes, that is not a lot. So, what should you do?
1 – You don’t waste too much energy in producing blocks and blocks of content
2 – The content you have is understandable, has value and stands out
This statistic does not mean you should withhold users of extensive information on your product/s. What it means is that more detailed information should be found on your website when needed. However, you don’t have blocks of content next to each product or on your home page.
#6 – Mobile-friendly experience
Now that you have optimized your website, it looks structured and performs well from your laptop, you have to assure the same kind of experience from a mobile device.
More and more studies are conducted every year about the rising importance of mobile-friendly user experience. For instance, according to a news outlet socPub, compared to desktop conversion rates, average smartphone conversion rates are up to 64%.
That is why it is more crucial than ever to guarantee a seamless and excellent mobile user experience. To guarantee you are getting the most out of mobile user experience, read How to get more conversions through mobile devices?
#7 – Listen to your audience
It can be quite difficult to design and optimize your webshop without considering the target audience.
Always, always, always listen to suggestions!
Incorporate an easy way that your online store visitors could leave a review of their overall experience. Even if you get only a few feedbacks, it can help you tremendously.
Also, any questions you get you should analyse and see how you can improve your webshop so that everything is clear and understandable. This will make the shopping process easier and more enjoyable!
Want to see what kind of results improved webshop performance and user experience can bring? View our case study of a stylish online fashion start-up brand that reached their online advertising campaign goals by also taking their website to the next level.