Jack of All Trades, Master of None Marketing Agency
Let’s just get it out of the way: one marketing agency cannot do it all. At least, it cannot do it all well.
Would you trust a cardiologist who is also a neurologist AND a pediatrician? That doesn’t seem very credible, does it? Sure, it’s all medical specializations. But it takes time to specialize in one field.
It’s the same with marketing. Would you hire a website designer who also does copywriting, advertising, social media marketing, email marketing, and automation? It just doesn’t seem right. Nobody can really be good at that many things.
No point in going super niche.
We’re not saying to go super niche either.
If you’re an agency that does email marketing, that means you need a designer/developer to create the email campaigns, a marketing automation specialist to optimizethe campaigns and measure the performance of your email marketing, and a copywriterto write the actual email.
Those services complement each other. They make sense. They’re within the same specialization: email marketing.
The problem is when you go too broad: you’re offering ALL available marketing services. You cannot be a specialist in everything, that’s a misconception.
Why going broad hurts your business.
People who don’t work in marketing often have the misconception that a marketer can do it all. They can write, they can create content, they can do ads, they can do automation, they can create whole websites.
But the truth is, even within one field of marketing there are specializations. Let’s take a look at copywriting/content writing. There is content writing with the goal of getting you engagement. There is conversion copywriting with the goal of getting you sales. And there is SEO copywriting with the goal of not only getting you sales, but also more website traffic.
When you hire a copywriter or content writer, you have a specific goal in mind: you want more engagement, more sales, or more website traffic in addition to sales. Or you should. Cause you can’t have it all from the start. So you hire a copywriter or content writer that specializes in copy that gets you to achieve your goal.
Someone can claim they can do it all. But the real question is: how well can they do it all?
It hurts both parties, too. The marketing professional hurts their reputation because they won’t be able to deliver everything they promised. And the client is just losing money without getting the value they were expecting.
Nobody can specialize in everything.
So we have established that indeed nobody is good at everything. Because “we do everything” in real life roughly translates to “we do a bit of everything, but not very well.” And you don’t want that for your business. Nor do you want to work with a marketing agency or professional who claims to do it all. Save your moneyfor something better.
An agency usually starts with one or a couple services at which they excel. They start to add more as they notice or think that clients want more services in one place. Working with one agency is only the right thing to do if that agency is good at all the services it offers. And that is unfortunately not typically the case.
So what should you look out for?
If you’re looking to hire an all-round marketer, think again. It makes sense when marketing services complement each other and are within the same specialization. You know you’ve got the right person to help you achieve your goals.
Let’s say you hired a web development agency to help you with your business. But you also need help with digital marketing. The web development agency specialized in technology, but marketing is obviously not in their DNA. So simply hiring an all-round agency to do it all for you will not give you the expected results.
Rather opt for a marketing agency to help you with your marketing efforts. That’s their specialization. They will help you go from point A to point B in the most effective and efficient way.
This is our approach.
We believe marketing is about bringing people together to form mutually beneficial relationships.
On the one side there are happy clients, because they achieved their business goals. And on the other side there’s us, whose contribution made them achieve their business goals.
We have a team of specialists operating within their area of expertise to get the best results for each element of the mix. We figure out what goals need to be achieved to move our client's business forward. Then, we define the mix of marketing activities and the digital framework needed, and let our team of specialists execute accordingly.
We partnered with an awarded creative agency IN.TO and together created IN.TO JMR to offer our clients the full-service experience without losing quality. We’re international and local, innovative while respecting tradition, data-driven yet crazy creative. The combination of the two in marketing are essential. Our international teams join forces and will help you reach your marketing goals, wherever you’re based.
So tell us, can we help you with your marketing efforts? Get in touch now and let us know how we can help.