When we talk about Search Engine Optimization, there are a lot of assumptions, leading people to think that it will automatically increase sales. However, that may not always be the case. “SEO”or any other channel alone isn’t The Holy Grail of digital marketing.
User experience takes responsibility for customer engagement as well as the website’s conversion rates. What’s more, 40% of online purchases are made via mobile devices. It is important to ensure mobile-friendly user experience for your website in order to maximize sales and attract new customers.