So much cheer, so little time! Do you know how to stand out from your competition this holiday? Read here!
Andy Williams is right about the holiday season. It is truly 'the most wonderful time of the year'. However, underneath all the good cheer, this season is quite overwhelming, especially for businesses.
How to stand out from all the competition? Ensure a great marketing strategy? Be prepared and not give in to the stress?
First, take a deep breath. Now, read through these 3 simple, magical digital marketing tips. They will help your business to stand out and be prepared for this holiday season.
1. Yes, you will need to prepare
The success of your marketing campaigns will be highly dependent by the work you already put in ahead of time. During the holiday weeks, your energy will be focused more on maximising sales. Therefore, prepare your team for everything beforehand, and yes, that time is now!
Once your digital marketing plans will be organised and finalised, you will feel less stressed during the actual rush of sales.
1.2 How to?
To do so, first, distinguish marketing strategies that were successful in the past. Also, perhaps you noticed particular aspects of a campaign that you were interested in by other businesses – write them down. Second, plan out a timeline until the holiday weeks to make sure your campaign is organised. Lastly, take notes on progress, successes or downfalls of the campaign as you go.
2. Quality over quantity
All of your customers' feeds, emails and texts are overflowing with content, offers, deals and whatnot from your competitors. To make sure your business stands out, you need to prioritise quality over quantity in means of your content distribution.
Instead of overloading your customers feeds or emails
with content for the sake of having content, be careful and thoughtful. Take time to create something you would want to put in a frame and hang it on your wall, over the bed. The fact is that people will notice a truly great campaign and content, and will support your business even more.
3. Don't forget what the holiday season stands for
You have probably heard the saying, that people don't just buy products or services, but what they represent or the idea they display. For instance, instead of buying sneakers, we buy the idea and the brand of the company and support it via our purchase.
Therefore, make sure your products or services embody values, that will be relatable to your customers. The holiday season has its own connotations and meaning. So, think about how your product or service can reflect both, the holiday season and your customer values.
And once you will figure out the magical spell, be fully committed to it via all your digital marketing channels!