What’s in a name?

“So, what does JMR stand for?” people ask us. Well, what’s actually more interesting, is the choice for “digital marketing”.

There are millions of phrases and buzzwords we could have used as our company’s name. Why not online, interactive or e-marketing? After all, who says we need the term “marketing” altogether when we can just follow the trend and call ourselves growth hackers. Also, digital transformation sounds neat. Maybe, go crazy and call ourselves ninjas, Jedis, wizards or gurus? Then throw in data-driven somewhere just for the sake of it.

Online vs Digital

I have to confess that a while ago, I actually did a search on the differences between online and digital marketing. The first result stated that online marketing was strictly internet marketing and that digital also included digital out-of-home channels. That didn’t make much sense to me. Neither did the rest of the results I bothered looking at.

For us, the reason for going with digital and not online or any of the other options is that people often associate online marketing merely with search engines, ads and spam emails.

“What do you do?” “I work in online marketing.” “Ah, are you the creep stalking me on Facebook and spamming my inbox?” Well, probably. But there’s more to it.

To us, digital is not just about channels. In fact, we don’t like to think of channels. Multi-channel, cross-channel; omnichannel, etc. We like the “no-channel” approach much better, though that is another topic. Digital, in our opinion, is about people and processes, technology and data. It’s about applying all of that to creative problem solving to help businesses move forward.

Isn’t marketing just a big scam?

Marketing – doesn’t the term come with a negative connotation? Doesn’t everybody think marketing is just a big scam to make them spend more money? Surely, some of that isn’t untrue, but it all comes down to the approach and intention in marketing. We like to adhere to the definition that marketing closes the gap between people and the products and business relevant to them.

Lastly, all this cool and buzzwordy substance – we decided not to go with it. Call us old-fashioned, but we still believe words should actually mean something. Trust me, I’d love to call myself a Jedi, but I won’t. Maybe, it’s because the Force just isn’t that strong in me, or perhaps it just doesn’t fit well with our no-nonsense, pragmatic approach to achieving business goals.
So, that is why we decided to settle for JMR Digital Marketing. 

Puffy PinkPineapples

Oh, and if you don’t really care about the choice for digital marketing, but are still following, because of how mysterious JMR sounds. We hate to disappoint you but it’s really not that interesting. But you can always let us know in the comments if you think we should change JMR to something more exciting like “Puffy Pink Pineapples” instead.