Schoonenberg has been a well-known and fast-growing hearing aid specialist since 1926. Part of the Sonova Group, a global leader in innovative hearing care solutions, they offer customized hearing solutions across more than 160 stores in the Netherlands. Thanks to their constantly evolving technology, Schoonenberg continuously releases new outstanding products and solutions. An example of that would be their new Phonak Audéo Lumity hearing aid.
The Challenge
With the release of their new hearing solution Phonak Audéo Lumity at the HQ level, Schoonenberg asked us to develop a new product launch campaign within one month. This campaign would not only promote this new hearing solution in a very descriptive and informative way across the digital sphere but also embody its revolutionary technology with a very tech, modern look and feel, proving that hearing aids can be beautifully high-tech.
Our Approach
1 – Create a multi-channel strategy featuring a landing page, homepage banners, newsletters, and download brochure campaigns;
2 – Keep in mind all web design user-friendly best practices;
3 – Outline the perfect balance between a great UX/UI experience;
4 – Develop an equally modern and sleek-looking page, inspired by the innovative aesthetics of the product itself;
5 – Provide all developed mediums and platforms a high-tech feel, elevating the hearing aid industry to its full potential in high-tech;
6 – Develop simple yet effective copy and CTAs, extremely straightforward and easy to comprehend;
7 – Highlight, across the board on all platforms, the high-tech characteristics of this product.
Results of Our Work
After the successful launch of the page for the Dutch brand, Sonova HQ in Switzerland asked us to develop another landing page, on a multi-site level, in their CMS Kentico. Available for 20 brands within the group. This request led to creating a banner version for the universal website. Inspired by the original landing page design, we created several campaign newsletters dedicated to the release of Phonak Audéo Lumity, therefore transforming this project into a 360 campaign.
What started as a project for one location became a multi-channel and global campaign, which we managed to deliver successfully within 2 months.
An Award-Winning Project
This project was awarded Best Website in the Digital category at the prestigious Prémios Lusófonos da Criatividade, an international festival based in Portugal that celebrates creativity and innovation at its fullest.