Don’t worry, we’re from the internets
There’s no digital without technology. It moves faster than we can keep track of. Is that a problem? On the contrary, as long as we focus on the technology that serves our purpose. At JMR, we’re constantly applying new technology to reach the right audience with the most relevant message at that specific point in time. Systems that help you automate tasks that would otherwise take up valuable hours for you or your team. Solutions that help you achieve your goals and move your business forward.
Innovation is simply seeing and connecting new dots in new ways. It is doing the opposite of the always
Yes creativity is a big word. At JMR, it means anything from producing awesome websites, eye-catching visuals and viral videos , to finding clever solutions to complex problems. Taking the road less traveled if it gets you where you need to be. Not accepting “but this is the way we’ve always done this” as an answer. As Sam Horn said, it’s about connecting new dots in new ways.
Entia non sunt multiplicanda praeter necessitatem
“Things should not be multiplied beyond what is required." – Rationality may sound like another big word. It doesn’t to us. At JMR, rationality is about common sense, simple common sense. Not making decisions based on emotions or gut feelings, but on solid, relevant data. Solving problems and not curing symptoms. Using Occam’s razor to slice away all the distractions to get to the core of a problem. Once you’re there, you’ve practically found the solution already.
In our current age of digital disruption, the world spins faster than ever. There is no perfection. What seemed like a solid marketing strategy just before we went to sleep may be outdated by the time we wake up in the morning. If we’re not passionate about connecting with new markets or discovering new solutions to serve existing ones, we’ll be left behind. Fear not, however. Using Technology, Creativity & Common sense to our advantage, we won’t be amongst the disrupted. Instead, we’ll be the disruptors.