Five marketing automation strategies for Black Friday and Cyber Monday

Black Friday and Cyber Monday are gaining popularity in Europe, with a steady increase in engagement from both brands and consumers. Approximately 60% of European consumers wait for these dates to make significant purchases, particularly electronic products.

With the surge in marketing automation tools, many powered by artificial intelligence, brands can implement more effective and personalized sales strategies to ensure success. Before launching their Black Friday campaigns, brands should focus on three key objectives: monitoring real-time performance for quick adjustments, creating optimized emails and landing pages with clear CTAs to maximize conversions, and testing—over and over again.

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