From New York to Pakistan, with a stop at JMR Digital

2023-05-29Content Marketing, Marketing Strategy

ISTANI, a New York-based eco-conscious e-commerce brand with Pakistani inspirations, entrusted JMR Digital with the creation and launch campaign of its newConsciously You identity.

JMR was chosen by ISTANI to take on the brand’s rebranding, in a project wrapped in cultural richness, and with the traditional art of Ajrak (Pakistani woodcut textile printing art) as a starting point.

This rebranding, already awarded at the Prémios Lusófonos da Criatividade, transforms ISTANI into an ode to Pakistani culture, celebrating the heritage of those who know what it really means to live between lands and worlds.

I liked the boutique agency feel. I felt like everyone really understood my brand, my goals, and worked together to create something that worked for both parties.

Tehmina Brohi

Founder of Istani