HeardThat Remote Mic Kit

The Challenge

Motivated by their passion for technology and innovation, and devoted to providing a great customer experience to every user of the Remote Mic Kit, HeardThat requested JMR Digital to design the kit’s packaging, taking into consideration the pre-established box dimensions and formats provided by the microphone’s manufacturer.

Our team’s challenge was creating eye-catching packaging that would represent the product itself, inserting it into the technological universe it is a part of, all while showcasing its main characteristics and mandatory elements.

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Our Approach

From the get-go, we intended to create a sleek-looking packaging, representative of the premium tech components and characteristics of the mic kit.

• We opted for a clean and minimal look with simple a black-to-blue gradient as the background, incorporating the brand’s colors with more modern and technological aesthetics;
• We placed the product in the center of the packaging, allowing it to become our main focus and the center of attention;
• Where needed, we developed simple icons for a quicker and easier understanding of the product’s features and functionalities;
• For each icon, we chose to use slightly curvier lines that would match the HeardThat App elements and language;
• We added the product name to both the front and the side of the box for customer clarity;
• We incorporated a quick description of the contents of each kit on the side of the box as part of the product description;
• We placed a QR code in the back of the box that would lead to a “download the app” page, allowing for a cross-selling technique.
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