PT
.svg)
Lately, with the overwhelming progress of Artificial Intelligence, the entire human race (especially marketers and creatives) has been faced with a devastating question:
While some chose to wait and see what happens – much like dinosaurs did when the first meteor flew across the sky -, our team at JMR Digital decided to take things into our own hands. What does this mean, exactly? Well, we went straight to the source and spoke to one of the most famous AI chatbots ever created, ChatGPT, and asked the following question: Will AI replace marketers, designers and copywriters in the world of digital marketing?
The waiting period while the answer to our question was being “thoughtfully” generated was deadly, but the result was far more positive than we expected:
“As artificial intelligence continues to advance at a rapid pace, many people are asking themselves if they will soon be replaced by machines. This is a valid question, but one that people need to look at on a case-by-case basis. However, in the realm of digital marketing, design, and copywriting, the answer is a resounding NO." – Okay, seems like we are off to a good start people! Now let’s break it through, shall we!?
“Let’s start with digital marketing. There are now AI tools that can analyze data, automate tasks, and even generate content. Sounds pretty impressive, right? Well, not really. While AI can certainly handle some of the more mundane tasks of digital marketing, such as data analysis, it falls short when it comes to strategy.
A good digital marketer needs to have a deep understanding of the target audience, the brand, and the overall goals of the campaign. They need to be able to come up with creative ideas that will resonate with the audience, and they need to be able to adapt to changing market conditions. AI simply can’t match that level of insight and adaptability.” – Basically, the biggest challenge faced by AI tools is their lack of empathy and emotion. These crucial humanoid traits have not yet been dominated by technology, and could lead to great failures and misinterpretation of data when setting up campaigns. At least it’s good that AI is conscious of its weaknesses.
“Let’s move on to design. There are now AI tools that can generate logos, websites, and even entire brand books. Impressive, right? Not really. While AI can certainly churn out a lot of designs quickly, it lacks the nuance and thoughtfulness that comes from a human designer who has taken the time to understand the brand, the audience, and the message.
Design is not just about aesthetics; it’s about communication, storytelling, and creating an emotional connection with the viewer. And that’s something that AI simply can’t replicate.” – Again with the lack of emotion. Who knew sensitivity would be so valuable in the XXI century!? Specially after centuries of trying to man up. However, it makes sense in a way, since marketing and advertising have their Q of emotional manipulation.
“Finally, let’s talk about copywriting. There are now AI tools that can generate copy for everything from blog posts to product descriptions. While AI can certainly churn out a lot of copy quickly, it lacks the nuance and understanding of human psychology that comes from a human copywriter.
Copywriting is not just about putting words on a page; it’s about crafting a message that resonates with the reader, that taps into their desires and needs, and that ultimately drives them to take action. And that’s something that AI simply can’t do.” – Starting to feel a little repetitive here, but okay. I guess AI is all about that power of repetition technique. On the bright side, it’s good to know robots can’t read our minds (just yet).
“So, will AI replace professional marketers, copywriters and designers? No. While AI can certainly handle some of the more mundane tasks of these fields, it falls short when it comes to creativity, strategy, and human connection. Professional copywriters and designers bring a level of insight, empathy, and expertise that simply can’t be replicated by machines.
So, rest easy, my fellow marketers, designers, and copywriters. AI may be able to help you with some tasks, but it will never replace you. You are the ones who bring the creativity, the passion, and the humanity to your work.”
While AI might be a great, quick and easy option, it’s still far from being better than us good’ol sentimental humans.
Some of you might be asking yourselves: can we even trust ChatGPT?
Why not!? If someone (or something, in this case) can be honest to the point of owning and admitting to its flaws and weaknesses, it can only mean their honest and trustworthy… or incredibly advanced on an emotional manipulation level!?
Bottom line is, we’ll never know the AI’s true intentions in world domination. Maybe this entire answer to our question was carefully curated to make us believe they’re the good guys and we have nothing to fear. Or maybe ChatGPT was really being honest.
After all, there’s nothing left for us to other than waiting and seeing, much like dinosaurs did before they became extinct.
