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Define the target audience for the CADI brand and generate awareness and engagement. Balance a relatively small advertising budget and cost-per-sale to generate a positive return on ad spend (ROAS) while increasing sales, ultimately turning customers into brand ambassadors.
1 - Translate CADI’s business goals into digital marketing KPIs.
2 - Create a customer persona, 'Ana', as a representative of the CADI target audience
3 - Use a cascading campaign strategy on social media to connect with the target audience, matching Ana's persona throughout each phase of their journey
4 - Implement tagging, tracking and reporting solutions for the campaigns and CADI’s Woocommerce platform in order to measure and optimize performance
5 - Balance campaign budgets, based on data gained through continuous testing, to increase engagement and sales while maintaining a positive return on ad spend (ROAS)
JMR identified key issues with user experience and webshop performance, leading to the launch of a V2 of the CADI webshop. Consequently, conversion rate increased by 58%, resulting in a160% ROAS.
To access more results and data on this case study, you can download the full Case Study below.
