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To optimize their monthly direct mailings for client retention, Lapperre asked us to streamline their approach while maintaining effectiveness. With 17 touchpoints, content in 2 languages, and dynamic messaging tailored to 5 distinct product categories, JMR's goal was to find a way to reduce costs without compromising customer personalization in all communications while enhancing efficiency, and ensuring that their client communications remained impactful, targeted, and cost-effective.
Thanks to Deployteq's help, we were able to provide a solution that automated weekly send-outs of 34 highly targeted emails in French and Dutch.
We implemented an automated CRM mail flow covering 17 touchpoints in two languages, seamlessly powered by CRM data from automated SFTP imports. This setup enabled the weekly send-out of 34 targeted emails to the right profiles. By incorporating dynamic content tailored to customers’ specific product types, we ensured highly relevant and personalized communication, improving efficiency and enhancing customer engagement.
Our approach of using Deployteq’s tailored solutions for this client, allowed Lapperre to replace traditional mailings with efficient, cost-effective email communications, delivering measurable results while saving time and resources.
We want to send out more emails in the future to replace the direct mailings and save costs. Also, the ENT- and HR departments are asking for more emailflows. Seeing the effectiveness of these emails in terms of open rate, click-through rate, conversions, etc, we can continuously optimize the content and look and feel.
Kevin Goossens, Manager Customer Engagement & Performance Analysis
